Branding
Need an extra push to increase your brand awarness?
– Yes, it’s time to build a branding campaign.
Why Branding ?
A company with a well-executed and coherent branding strategy gains critical competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your customers and users. Marketing is more important than performance. Performance marketing will help you sell once, but branding will determine if your customer will buy your product for the rest of their life. Ultimately, your brand is what determines if a customer will love your brand. Build advocacy with branding. Because your brand is involved, we embrace the complexity for your customer, from a single touchpoint to a 360 degrees omnichannel project, to create consistency for your brand in an ever-changing world.
With traditional digital marketing, convert with online campaigns, measure your ROI and optimize based on data.
With a branding strategy, create awareness, and build your prominence in a long-term perspective.
How can you build your offline strategy?
We will analyze for you the best location to perform offline events, no matter if it is street marketing, guerilla events or on-campus campaigns. With our partners, we will find, coordinate and manage the different parties of the project – Human resources, Printing and Logistics partners, Administrative Partners. Furthermore, we will set up any means available for you to track the results of your campaigns, for instance, QR codes, and provide analysis. Are you tired of spending money without knowing your results? We create your branding campaigns with ROI in mind.
We will find and pick for you’re the best event to sponsor and match you with our relevant partners. Get a highly engaged audience thanks to comprehensive research: No matter if your brand is new or well-established, we will perform extensive research. We submerge ourselves to truly understand the why, what and how of your brand. We analyze the context for each country you want to target, allowing us to give you the best match-making.
Bus and Metro stations, as they welcome thousands of people a day, are one of the best means to raise awareness for your brand massively. We will study for you the relevant demographic data, so your message is always appropriate.
We will help you to pick the best area to place a billboard, design an astonishing one, and organize with our partners the logistics to make sure your brand is memorized.
Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity, and an average revenue increase of 23%.
TV Commercials
Data courtesy of eMarketer, February 2019
Why TV Commercials?
Projection in spending for TV Commercial is stable – If Digital Video spending is growing, brands will continue to invest in TV commercials, as they bring credibility.
To benefit from a synergy effect, a creative TV commercial can be reused online, in a more extended version, for instance, to gain virality and increase your brand awareness.
We can help you to define the proper channel(s) based on their audience and your target and connect with a local TV station or local cable provider.
Our creative department will help you to create a commercial optimized for TV but also the web – multiple the touchpoints with your customers.
